The targeted management of the employer brand.


Today for tomorrow.


The development and realization of employer branding consists of a 5-phase process. The individual project phases have a modular structure and are interlinked continuously. For a value based employer brand development, that is developed from within, our globally established instruments: Trust Index© (Employee Survey) and the Culture Audit© provide the foundation.

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5 Steps for success.

The world is spinning faster and faster. The 5-phase process provides the foundation for the current and future design of an employer brand that is structured and designed in terms of content, form and technology to be flexible and adaptable to future corporate and market changes.


Analysis & Evaluation

Analysis & Evaluation of the internally lived workplace culture and the external corporate image. Assessment of HR processes, programs and instruments as well as evaluation of the workplace culture by the employees.



Development & Positioning

Creating a strength and development profile, gap analysis to existing external employer image, development of the employer value proposition, establishment of the employer brand.


Test & Adjust

Review and adjust the employer value propostion and employer brand acceptance, credibility and attractiveness with internal stakeholders.


Communication & Implementation

Development of a communication concept for internal and external communication, derivation of measures for the development of the workplace culture.


Steering & Monitoring

Regular review of employer value proposition and employer brand.


Be there live.

Experience exciting and new stuff around the topic of employer branding.

May 16th, 2018, Kaufleuten, Zurich

Great Place to Work® Award Ceremony 2018.

The best employers in 2018 were awarded on May 16, 2018. Follow the link below to see this years winners:

Best employers 2018 Switzerland


June 21st, 2018, Weberstrasse 7, 8004 Zurich

Results presentation: Study on Employer Branding and Workplace Culture.

Trends, Digitalization and Challenges: Our goal was to answer these questions with our study. Almost 150 organizations answered these questions for us. On June 21, 2018, the results were presented. Please follow the link below to download the study.

«Study of Workplace Culture and Employer Branding 2018»

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