Employer Branding: A clear identity for employees and candidates.


A definite value.


The labor market environment is increasingly aggravated by demographic change and the "war for talents". The formation of an employer brand and the strengthening of the employer image are becoming more and more important and significantly contribute to a company's success. Only through a value-based employer brand, which is developed from the inside and based on the actual workplace culture and the strengths of the organization, a credible image of the employer can be established.


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The Solution in 5 steps.


Systematically to success.

A strategic and creative basis, as well as an efficient process are the essential building blocks for successful employer branding. In teamwork - ideally with stakeholders from HR, marketing and communication - we develop the value proposition in 5 project steps:




Count on our Experience.


With head and heart.

Employer branding includes scientific and analytical approaches as well as creativity and empathy. Sophisticated systematics interwoven with refined communication are the recipe for success. The cooperation of the companies Great Place to Work® and KLAR für Marken makes it easy and efficient for you: we accompany you through the entire process with established tools and models.



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Be there live.

Experience exciting and new stuff around the topic of employer branding.

May 16th, 2018, Kaufleuten, Zurich

Great Place to Work® Award Ceremony 2018.

The best employers in 2018 were awarded on May 16, 2018. Follow the link below to see this years winners:

Best employers 2018 Switzerland


June 21st, 2018, Weberstrasse 7, 8004 Zurich

Results presentation: Study on Employer Branding and Workplace Culture.

Trends, Digitalization and Challenges: Our goal was to answer these questions with our study. Almost 150 organizations answered these questions for us. On June 21, 2018, the results were presented. Please follow the link below to download the study.

«Study of Workplace Culture and Employer Branding 2018»

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