STUDY WORKPLACE CULTURE AND EMPLOYER BRANDING.
We asked 147 organizations on how they use their workplace culture as a basis for their employer brand and how they recruit and retain talent. The study shows that 66% of surveyed organizations face a talent shortage. Above all, the talent market lacks specialists for technical jobs and specialists with an academic background. To attract the right talent, a clear and attractive employer brand is essential. However, just 50% of organizations say that their employer brand is clear and well-defined. Only 39% feel that their employer brand clearly differentiates them from the competition.
Also, communication measures of the employer brand show deficits. Only 3 out of 10 surveyed organizations indicate that the employer brand is successfully communicated within the organization or externally. But clearly, employer branding has many advantages: 97% state that employer branding increases the attractiveness of the organization as an employer. 81% believe that it binds employees more closely to the organization.
Are you interested in the study results? We are happy to provide you with the latest study "Workplace Culture and Employer Branding 2018". Please complete the following form to obtain the full report.
Be there live.
Experience exciting and new stuff around the topic of employer branding.
May 16th, 2018, Kaufleuten, Zurich
Great Place to Work® Award Ceremony 2018.
The best employers in 2018 were awarded on May 16, 2018. Follow the link below to see this years winners:
June 21st, 2018, Weberstrasse 7, 8004 Zurich
Results presentation: Study on Employer Branding and Workplace Culture.
Trends, Digitalization and Challenges: Our goal was to answer these questions with our study. Almost 150 organizations answered these questions for us. On June 21, 2018, the results were presented. Please follow the link below to download the study.